Russian bank Zapsibcombank will be offering customers a new loyalty program called PLUSES, courtesy of Compass Plus.
The deal will allow bank customers to participate in a discount program that is not tied to a specific retailer. By designating categories such as “My car” and “My supermarket”, customers in the program will have significant flexibility in the way that discounts are applied. Full integration between the loyalty program and the bank’s Internet service means that customers will be able to access the program remotely.
The bank will be relying on Compass Plus’s TranzWare CMS, which handles payment card issuance and circulation, as well as merchant and corporate account management.
Zapsibcombank is one of the TOP-100 largest Russian banks since 2009, with more than 500,000 cards in circulation and an ATM network of more than 400. The bank has more than 60 branches, and specializes in both consumer and SME lending.
Watch Compass Plus’s most recent Finovate demo here.
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