Adobe Introduces the Digital Marketing Cloud to Help FIs Manage Marketing Campaigns

This post is part of our live coverage of FinovateSpring 2013.

A complete set of analytics, social, advertising, targeting and web experience management solutions is what you’ll find in Adobe’s Digital Marketing Cloud, next up here at FinovateSpring.

“Capture data-driven customer insights and boost customer loyalty through useful online experiences. Captivate and connect with customers across business-critical digital channels using the Adobe Marketing Cloud. Maximize the value and impact of your institution’s online presence and drive online customer conversion using the robust analytics and powerful visualization tools in Adobe Marketing Cloud. 

Launch, analyze, and refine lead generation campaigns across channels, including web, mobile and email. Get real-time insight into online campaign performance and engagement. Modify in-progress campaigns to increase response rates, conversion rates, and revenue. Then refine and personalize experiences to encourage repeat visits.”

Product Launched: October 2012

HQ Location: San Jose, California

Company Founded: December 1982

Website: Adobe.com

Twitter: @AdobeMktgCloud

Presenting Chris Young (Director, Industry Strategy, Financial Services) and Aaron Johnson (Principal Solutions Consultant)

Finovate Alumni News– April 24, 2013

• Adobe and SapientNitro form partnership. Come see Adobe’s new tech at FinovateSpring.

• Forbes lists Zopa as 1 of 10 top P2P lending platforms in Europe. 

• MicroStrategy unveils upgrade to company’s enterprise analytics platform. See them demo at FinovateSpring in May.

• Bank Systems & Technology takes a look at ACI Worldwide’s new Universal Payments Platform.

• CommunityLend’s FinanceIt named 1 of Branham300’s Top 25 Up-and-Coming companies.

• Is TransferWise a “simplified PayPal for business banking”?

• ACI Worldwide to offer Mobile Bill Pay Suite.

• Bank Investment Consultant features social media resource Finect. Come meet Finect at FinovateSpring in San Francisco in May.

• Newser takes a look at Green Dot’s new online bank: GoBank. See a demo of GoBank at FinovateSpring.

• Motherhood Moment interviews TipRanks CEO and co-founder Uri Gruenbaun. See TipRanks in action at FinovateSpring.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni Website Traffic in September

Each month we survey the Web-traffic performance of Finovate alums using data from Web-analytics company Compete. 

Out of 268 alumni, 80 had more than 10,000 unique U.S. visitors in September 2011 and are included in the tables below. Of those, 33 (41%) had more visitors in September than August. Year-over-year, 42 (52%) had traffic increases.

Private Companies

• Seeking Alpha and Cortera had the highest traffic in September with 2.1 and 2.0 million unique visitors, respectively. Cortera also had the highest increase in number of unique year-over-year visits with over 1.5 more visits in 2011 than in 2010.
• Kabbage had the highest percentage growth year-over-year, up 280x.
• Weemba saw the highest monthly growth percentage with more than 7.5 times the number of unique visitors in September compared to August.
• SmartCredit.com had the highest increase in number of unique year-over-year visitors, growing by 126,000.

Source: Compete.com retrieved the week of October 26, 2011

1) The previous month recorded was August 2011

2) Sears Credit Score is powered by CreditKarma.com

3) Truaxis was formerly BillShrink

4) Kasasa is powered by BancVue

Public companies

• CheckFree had the highest percentage growth year-over-year, with over 7 times the number of visitors this year than last year.
• Intuit had a notable increase in number of unique, year-over-year visitors, increasing by 300,000 visits.
• Check Point had the highest month-over-month percent growth, with 41% more visitors in September than in August.

Source: Compete.com retrieved the week of October 26, 2011

1) The previous month recorded was July 2011.

_______________________________________________________

Notes:

1. We reviewed 268 Finovate alumni. Only those with at least 10,000 unique visitors in July are listed. 

3. NM = not measurable

4. t= tie

5. Compete estimates online visitors based on the activity of a panel of more than 2 million U.S. Internet users. It is only an estimate of traffic and may undercount at-work usage.

Finovate Alumni Website Traffic in August

Each month we survey the Web-traffic performance of Finovate alums using data from Web-analytics company Compete. 

Out of 268 alumni, 75 had more than 10,000 unique U.S. visitors in August 2011 and are included in the tables below. Of those, 41 (55%) had more visitors in August than July. Year-over-year, 45 (60%) had traffic increases.

Private Companies

• Seeking Alpha — the most-trafficked in August with 2.5 million unique visitors — also had the highest increase in number of unique month-over-month visits with 300,000 more visits in August than in July.
• Budgettracker.com saw the highest monthly growth percentage with more than 6.5 times the number of unique visitors in August compared to July.
• Betterment had the highest percentage growth year-over-year, up 88x.
• Cortera had the highest number of unique year-over-year visitors, growing by 1.5 million. 

Source: Compete.com retrieved week of October 3, 2011

1) The previous month recorded was July 2011

2) Truaxis was formerly BillShrink

3) Sears Credit Score is powered by CreditKarma.com

4) Kasasa is powered by BancVue

5) Checkingfinder.com is powered by BancVue

Public Companies

• Fiserv had the highest month-over-month percent growth, with 50% more visitors.
• CheckFree had the highest percentage growth year-over-year, with over 5 times the number of visitors.
• S1 also had a high percentage growth year-over-year, doubling its visitors.

Source: Compete.com retrieved the week of October 3, 2011

1) The previous month recorded was July 2011.

_______________________________________________________

Notes:

1. We reviewed 268 Finovate alumni. Only those with at least 10,000 unique visitors in July are listed. 

3. NM = Not measurable

4. t= Tie

5. Compete estimates online visitors based on the activity of a panel of more than 2 million U.S. Internet users. It is only an estimate of traffic and may undercount at-work usage.

Finovate Alumni at BAI Retail Delivery Conference

The BAI Retail Delivery conference begins tomorrow with 29 Finovate alumni participating in sessions and/or exhibiting on the trade show floor.

Session Speakers

• Tuesday, Global Game-Changer Session
  Speaker: Jim Taschetta from FreeMonee

• Wednesday, Technology for Business Summit 
  Speaker: Mitch Jacobs from On Deck Capital

• Wednesday, Technology for Business Summit Session 
  Speaker: David Eads from Kony Solutions

• Thursday, Technology for Business Summit Session
  Speaker: Eric Connors from Yodlee

• Thursday, Marketing & Product Management Summit Session 
  Speaker: Rod Witmond from Cardlytics

Exhibitors 

• ACI Worldwide
• Adobe
• Arroweye Solutions
• CashEdge
• Clairmail
• Dynamics 
• Equifax
• Experian Consumer Direct
• FIS
• Fiserv
• Guardian Analytics
• Ideon Financial Services
• Kony Solutions
• Lodo Software
• MasterCard Worldwide
• mFoundry
• MITEK Systems
• oFlows 
• On Deck Capital
• PayPal
• ProfitStars 
• Q2eBanking
• Safety Pay
• Truaxis (formerly BillShrink)
• Visa
• Yodlee

BAI Mobile Link

• David Youker from Sybase 365 
• Carl Tsukahara from Clairmail
• Drew Hyatt from Mitek Systems

Mobile Link Panel Discussions

• Jeff Mullen from Dynamics
• Dan Schatt from PayPal
• Drew Sievers from mFoundry

Solutions Theatre

• Jeff Mullen from Dynamics
• Matthew Lifshotz & Inigo San Martin from Ideon Financial Solutions

Jim Bruene and I (julie@netbanker.com) will be in attendance and will update the blog and Twitter with new developments throughout the event. 

Finovate Alumni Website Traffic in July

Each month we survey the Web-traffic performance of Finovate alums using data from Web-analytics company Compete. 

Out of 255 alumni, 59 (23%) had more than 10,000 unique U.S. visitors in July 2011 (see tables below). Of those, 19 (32%) had more visitors than in the previous month and 25 (42%) were flat. Year-over-year, 26 (44%) had an increase, 10 (17%) were flat, and 23 (39%) were down. 

Private Companies

Notable successes:

• Seeking Alpha had the most traffic in July with more than 2 million unique visitors.
• eToro saw the highest monthly growth percentage with 3 times the number of unique visitors in July compared to June.
• Bundle had the highest increase in number of unique month-over-month visits, with 450,000 more visitors in July than in June.
• eRollover had the highest percent year-over-year traffic increase, with 260,000 more visitors from last July. 

Source: Compete.com retrieved week of August 15, 2011

1. The previous month recorded was May 2011

2. Sears Credit Score is powered by CreditKarma.com

3. Kasasa is powered by BancVue

Public Companies

Notable successes:

• PayPal had the highest number of U.S. visitors in July, with more than 30 million visitors.
• Jack Henry & Associates saw the highest monthly growth with twice as many visitors in July than June.
• Wipro Technologies had the highest year-over-year growth, with 3 times as many visitors this year compared to last year.
• FIS Global and Online Resources also doubled their traffic compared to last year. 

Source: Compete.com retrieved the week of August 15, 2011

1. The previous month recorded was May 2011.

_______________________________________________________

Notes:

1. We reviewed 255 Finovate alumni. Only those with at least 10,000 unique visitors in July are listed. 

3. NM = Not measurable

4. Compete estimates online visitors based on the activity of a panel of more than 2 million U.S. Internet users. It is only an estimate of traffic and may undercount at-work usage.

PayPal and Cortera Take Charge in May’s Web Traffic

Each month we survey the Web-traffic performance of our alums, using data from Web-analytics company Compete to review the sites they operate. 

Out of 255 alumni, 62 (24%) had more than 10,000 unique U.S. visitors in May 2011 (see tables below). Of the 62 reviewed, 25 (40%) had fewer visitors than in the previous month and 28 (45%) saw a decline year-over-year.

Private Companies
The 44 private companies are as follows:

Notable successes:

• Cortera saw the highest number of unique U.S. visitors in May, with almost 2 million hits.
• HelloWallet experienced the greatest month-over-month growth, with more than four times as many visitors.
• Betterment saw its traffic increase an impressive 38 times from May of last year.

Private Finovate Alumni With More Than 10,000 Unique Visitors in May 2011

Source: Compete.com retrieved June 29, 2011

Public Companies
The 18 public companies are as follows:

Notable successes:

• PayPal experienced the highest number of U.S. visitors in May, with over 32 million visitors.
• TransUnion Interactive saw the highest month-over-month growth with more than two times the number of visitors in May than in April.
• Sybase 365 experienced the highest year-over-year growth, with its traffic up almost 80% from last year.

Public Finovate Alumni With More Than 10,000 Unique Visitors in May 2011 

Source: Compete.com retrieved June 29, 2011

_____________________________________________________________________________

Notes:

1. We reviewed 255 unique sites. Data was unavailable or irrelevant for 201 sites because: 

• They had been acquired.
• They were no longer available online.
• They were not covered by Compete for various reasons (including some that were not U.S. domestic companies).
• The number of unique visits was too small to be considered accurate.
• They were subdomains of larger websites.

2. Numbers have been rounded to three significant digits.

3. The charts include companies that did not have measurable traffic in May 2011, indicated by “N/A.”

4. Compete draws its information from the online activity of a panel of more than 2 million U.S. Internet users. It is only an estimate of traffic, and may undercount at-work usage.