Category Archives: Bobber Interactive

Finovate Alumni News– May 29, 2012

  • Thumbnail image for Thumbnail image for Thumbnail image for Finovate-F-Logo.jpgLovemoney.com releases new iPhone app.
  • GeekWire examines Bobber Interactive’s move to hire a behavioral economist.
  • Des Monies Register reports Entrepreneur magazine includes Dwolla in ‘100 Brilliant Companies’ list.
  • TechCrunch reports PayPal rolls out to 15 more national retailers, announces deals with 6 top POS software and terminal makers.
  • Payments Journal reports Acculynk to Pilot P2P Product.
  • Kabbage named Red Herring Americas Top 100 Winner.
  • CHOICE Savings Division of IDEON Financial Solutions releases new self-service multi channel solution.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News– May 22, 2012

  • Thumbnail image for Thumbnail image for Thumbnail image for Finovate-F-Logo.jpgPersonal Capital updates privacy and security policy.
  • Geezeo signs Westmoreland Community Federal Credit Union.
  • Bobber Interactive adds Scott Rigby, Ph.D, Founder of Immersyve Inc., to its executive team.
  • Mortgagebot launches consumer loan product to automate mortgage & consumer loan origination.
  • Pawtucket Credit Union selects Q2ebanking for ebanking services.
  • Virtual Piggy appoints best-selling author, Stedman Graham, to its board of advisors.
  • MyBankTracker comments on Money Desktop’s integration of Deals into a PFM.
  • Mobile Payments Today looks at the CSI globalVCard.
  • Business2Community looks at Linkable Networks’ technology.
  • Crain’s Chicago Business covers Kabbage’s Social Klimbing.
  • Acculynk announces a UX upgrade to their graphical PIN pad.
  • Luup powers National Bank of Abu Dhabi’s real-time international account-to-account money transfer service via mobile.
  • Figlo wins Best Demo award.
  • SoMoLend wins Startup 2012 business pitch competition.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News– May 1, 2012

  • Thumbnail image for Thumbnail image for Thumbnail image for Finovate-F-Logo.jpgDoughMain launches savings tool for kids.
  • Actiance expands platform with vantage for Microsoft SharePoint. Come see Actiance at FinovateSpring next week.
  • The Des Moines Register reports Social Money is set to more than double its workforce, hiring 35. Check out Social Money’s live demo at FinovateSpring.
  • Spend Matters covers Taulia (part 2). Watch Taulia demo at FinovateSpring.
  • Your Finances Simplified blog lists the top 11 reasons you should use Yodlee MoneyCenter.
  • Gamification of Work blog explains how Bobber Interactive makes personal finance engaging.
  • Credit Union Times reports Q2ebanking Integrates Trusteer Malware Protection.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Best of Show Winners: 2007 to Present

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We recently looked back at Finovate’s Best of Show Awards archives and wanted to share the list of the 41 award-winning companies.

Here’s the Best of Show history that stretches back to 2007, the inception of Finovate:

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Held October 2, 2007
Mint: Online PFM for individuals
Mortgagebot’s Mortgage Marvel: Mortgage marketplace
Prosper: P2P lending network
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Held April 29, 2008
First ROI (now BancVue): Develops products and services for community financial institutions
Jwaala: Provides software solutions to help financial institutions compete
Zecco: Online stock and options trading
Zopa: P2P lending network
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Held October 14, 2008
CheckFree: Online banking platform 
Credit Karma: Provides a free and easy way for consumers to understand, monitor and monetize their credit profile
Mint: Online PFM for individuals
Neosaej’s MoneyAisle: Platform where banks compete in live auctions for an individual consumer’s business 
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Held April 28, 2009
BillShrink (now Truaxis): Provides a free cost-savings tool that saves consumers money on everyday bills
Prosper: P2P lending platform
Silver Tail Systems: Predictive analytics to prevent fraud abuse
SimpliFi: A web service that allows anyone to create and update their own financial plan
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Held September 29, 2009
BancVue’s Kasasa: national checking/ savings account brand for community financial institutions
Credit.com: Provides free interactive tools, education, and unbiased comparisons of quality financial products and services
Digital Insight from Intuit: Provides on-demand banking services to help financial institutions serve clients
Silver Tail Systems: Provides online fraud detection platform 
Yodlee: Provides personalized financial solutions to financial institutions
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Held May 11, 2010
Bobber Interactive: Money management platform for youth
Expensify: Online and mobile expense report platform
oFlows (Purchased by Andera in 2011): Multichannel paperless solutions for account openings
Wikinvest: A platform for investors to share trading tips
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Held October 4-5, 2010
Betterment: Investment account for savings management 
BillShrink (now Truaxis): Loyalty rewards provider
Bundle: Provides socially informed money management for individuals
Dynamics: Produces and manufactures intelligent powered cards
oFlows (Purchased by Andera in 2011): Multichannel paperless solutions for account openings
PayNearMe: Cash transaction network for the underbanked
SecureKey: Token-based authentication technology
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Held February 1, 2011
eToro: Social investment network
Finantix: Provides sales and advice solutions for financial services 
Liqpay: Payments platform
Meniga: Online PFM for financial institutions
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Held May 10-11, 2011
BancVue: Develops products and services for community financial institutions
BankOns: Mobile app offering consumers real-time savings at local merchants
Dwolla: Online, mobile, and social peer-to-peer payment platform
oFlows (Purchased by Andera in 2011): Multichannel paperless solutions for account openings
Mitek Systems: Provides apps for smartphones that allow users to deposit checks and pay bills via their devices’ cameras
PayNearMe: Cash transaction network for the underbanked
Wikinvest: A platform for investors to share trading tips
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Held September 20-21, 2011
BillGuard: People-powered antivirus for bills
Dynamics:  produces and manufactures intelligent powered cards
eToro: Social investment network
FamZoo: Online “virtual family Bank”
FeeFighters: Platform that simplifies the process of choosing a merchant account provider
LearnVest: Online PFM for women
Offermatic: Targeted online offers provider
oFlows (Purchased by Andera in 2011): Multichannel paperless solutions for account openings
Personal Capital: Online financial advisor helping people manage their investments
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Held February 2, 2011
Cardlytics: Transaction-based rewards
Dynamics: produces and manufactures intelligent powered cards
eToro: Social investment network
Nutmeg: Online investment manager that democratizes saving and investing

Reuters Examines How Bobber Interactive’s GoalCard Gamifies Personal Finance

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Last week, Reuters looked at the gamification of saving money, using Seattle-based Bobber Interactive’s GoalCard platform as an example.

The article describes how Bobber’s combination of gamification with Facebook’s social networking capabilities encourages its Generation Y users to save money. Players can redeem points earned for cash prizes.

Reuters goes on to cite a study conducted by the National Bureau of Economic Research that states lower income families could be motiviated to save more money if incented with prize-linked savings accounts. Such gamified savings accounts are reported as well-tested and with widespread consumer appeal.

Thumbnail image for GoalCardScreenshot.jpgTo learn more about Bobber Interactive’s GoalCard, watch its FinovateFall 2011 demo.

2011 Funding for Finovate Alumni– Over $423 Million Raised

Thumbnail image for Thumbnail image for Thumbnail image for Finovate-F-Logo.jpgTo wrap up 2011, we’ve compiled a list of all of the funding Finovate alumni received over the course of the year. 

The results were impressive:
  • A total of 34 companies received funding, some more than once
  • The companies collectively raised over $423 million dollars
  • The months with the highest number of companies receiving funding were June August, both with 8 companies
  • The highest amount of funding came in the month of June, when the alumni brought in over $124.4 million
Here is a month-by-month breakdown of funding received:
January — $40.8 million raised by 3 companies
February — $10.3+ million raised by 3 companies
March — $20.4 million raised by 4 companies
June — $124.4 million raised by 8 companies
July — $1.1 million raised by 1 company
August — $103.4 million raised by 8 companies
September — $33 million raised by 1 company
October– $22 million raised by 2 companies
November — $16.3+ million raised by 3 companies
December — $52.2 million raised by 5 companies
Note: Funding that companies received before they demonstrated at Finovate was not counted. If you see any funding that is not on this list, please send the name of the company along with a link to the funding information to julie@netbanker.com and I will add it.

Bobber Interactive and Bundle Are Making Finance Interesting with Social Engagement

Thumbnail image for Thumbnail image for Bobber_Interactive.jpgEarlier this week, Bank Technology News wrote about the gamification of finance. The article describes Capital One’s promos in Zynga’s CityVille (a FarmVille-like game), then looks at Seattle-based Bobber Interactive’s new GoalCard:

“Users set up their accounts and access funds with a Visa debit card issued by Meta Financial Group Inc.’s MetaBank Inc. and offered by Plastyc Inc. They are encouraged to share their financial goals with their Facebook friends, and they get points and rewards for transacting and sharing the application with others.”

Bundle Logo2.jpgNew York-based Bundle is also highlighted in the article for its spending tracker and comparison platform:

“Bundle, which is backed by Citigroup Inc., analyzes card transaction data to help customers track their spending. It also compares their spending to various demographic groups based on aggregated data provided by Citi and other sources.”

Both Bobber Interactive and Bundle demonstrated their platforms at FinovateFall last week. Full-length videos will be posted within the next two weeks. In the meantime, check out Bobber Interactive’s FinovateSpring 2010 demo and Bundle’s FinovateSpring2011 demo.

Bobber Interactive’s GoalCard Encourages Savings with a Social Twist

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This afternoon, Bobber Interactive demonstrated GoalCard, a financial tool for Generation Y:

“A cash management tool that simplifies daily spending, provides real-time budgeting, and incentivizes goal achievement. Cardholders engage in a highly interactive debit loyalty and cash-back rewards program grounded in their personal savings goals. GoalCard’s engagement engine and accelerated feedback loops drive a dynamic relationship across cardholder “save-spend” transaction activity. GoalCard is integrated within Facebook to amplify the social and viral user experience, publicly vesting cardholders in their own success. GoalCard’s platform deliberately reinforces behavior critical to a sustainable card program (viral acquisition, time to initial load, direct deposit, spending mix, dormancy response time, fraud profiling).”

Product Launched: September 2011 
HQ Location: Seattle, WA 
Company Founded: March 2010 
Metrics: $1M raised to date, 5 employees
Presenting Eric Eastman (CEO) & Nathan Affolter (Senior Software Developer)

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FinovateFall 2011 Sneak Peek: Part 2

FInFallLogo.jpgMore than 60 leading fintech innovators, both startups and established companies, are gearing up to present at the biggest Finovate ever, Sept. 20/21 in NYC.

Each company provided a sneak peek of what they’ll be demoing on stage next month. Below is the second installment of these teasers (see part 1 here). We’ll have more next week. 
Don’t miss your chance to see the live demo from each company and meet the execs responsible. Get your FinovateFall ticket here
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Customers use different communication channels throughout the day and expect the same from their FI. But to reach and interact with the greatest number of customers – and deliver reward value to both institutions and their customers – banks and reward vendors alike must fully support the growing range of channels: online, mobile, social, e-mail and more, while providing requisite security and privacy for email communications featuring sensitive data. 
Cardlytics & ActivePath combine powerful technology to personalize reward offers based on transaction data that can be securely delivered and transacted directly within interactive email, enabling customers to respond at their convenience, anytime, anywhere.
Innovation type: Cards, communications, rewards


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Andera’s FortiFI product stops online new account fraud. It scans applications submitted online at over 500 institutions, discovering patterns used by fraud rings only visible on an industry-wide scale, and flags applications matching known patterns before an account is opened. 
FortiFI is available as part of Andera’s hosted account-origination solution and its Software Development Platform that gives developers “plug and play” access to the services and software components (e.g., ID verification, application risk management, funding risk management, funds transfer, etc.) used by Andera’s popular hosted online account-opening solution, reducing the time and cost to bring innovation to market.
Innovation type: identity, marketing, sales

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Online and mobile banking has created a new breed of cybercriminal. New forms of defense are needed.  
Authentify will unveil publicly for the first time, Authentify 2CHK. It is an app that will transform an end user’s mobile device into a secure transaction authenticator. The device becomes a defensive weapon in the battle against cybercrime. Authentify 2CHK is a natural extension of Authentify’s out-of-band technology and will help satisfy audit requirements for end user and transaction authentication spawned by FFIEC guidance updates.
Innovation type: Identity, payments, security

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BillGuard is the world’s first antivirus for bills. This free, Web-based solution empowers consumers with the assurance of an unheard-of level of personal finance security. The easy-to-use service has already saved consumers more than $300,000 from unwanted or unauthorized charges.  
BillGuard aims to be the “seal of approval” that merchants and financial institutions display so consumers recognize that their accounts are protected and that all posted charges are accurate. In the future, it will be imperative to display a BillGuard badge to gain customers.
Innovation type: cards, identity, security


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Gen Y embraces frugality and seeks “engagement banking” with rich, interactive online experiences around their $200 billion in income.
Bobber represents a profound shift in how Gen Y relates to their money, integrating the most effective social engagement mechanics for cost-efficient acquisition, sustained loyalty, and increased wallet share. Bobber’s cash-management tool simplifies daily spending and incentivizes goal achievement. Users engage in a highly interactive debit rewards program grounded in their personal savings goals.
Bobber’s technology is architected into the Facebook ecosystem for low-friction onboarding, social collaboration, and experiences tailored to users’ Facebook data.
Innovation type: banking products, cards, marketing, online UI

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CarryQuote IntelliCast is a private-labeled solution that allows you to securely deliver proprietary research and mul
ti-media content directly to your clients’ Apple, Android, BlackBerry, or Microsoft smartphones and tablets. 
Through CarryQuote’s unique, SaaS-based mobile technology platform, which offers compatibility across all five major mobile platforms, CarryQuote IntelliCast allows you to place a highly advanced, branded mobile application in your clients’ hands, and become their “go to” source for the latest financial research. Notably, this turnkey solution can be customized and deployed across all platforms in fewer than six weeks.
Innovation type: communications, investing, mobile and tablet UI

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Cartera Commerce is re-inventing the deal with card-linked offers. 
Cartera, the leading provider of card-linked marketing solutions, will unveil its solution that enables banks to tap the explosive growth of the local deals market popularized by daily deal sites.
For banks, issuers and loyalty programs, Cartera provides the industry’s most comprehensive card-linked offer platform powering personalized in-store and online shopping programs that build consumer engagement, maximize card spend and create new revenue streams. For merchants, Cartera powers the industry’s largest card-linked advertising network, targeting and tracking shopping offers to 150 million+ loyal consumers. 
Innovation type: cards, marketing, rewards

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CashStar, the preferred digital gifting and incentives partner for retailers and incentive partners, provides consumers with the most personal, compelling and convenient gifting experiences available. The only company to successfully combine an on-demand digital gifting and incentives platform with innovative multichannel marketing strategies, CashStar is changing the way rewards currency is exchanged from the digital world to the brick and mortar.
At FinovateFall 2011, CashStar will unveil a first-of-its-kind, location-based iPhone application that enables consumers to instantly turn credit card points into digital currency while they are in a participating retailer’s store.
Innovation type: cards, marketing, rewards

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How do you know whether to trust online profiles? Where do you turn for assurance or accountability? The ability to demonstrate financial ‘good sense’ would give you an invaluable edge to stand out and succeed in career, business and personal objectives.
At FinovateFall 2011, Credit Sesame, one of the Internet’s most trusted credit management sites — backed by global financial institutions and world-class science, technology and financial experts — will reveal how to get that “edge.”
Whether you’re applying for a new job, transacting commerce online, or interacting with someone on the Web for business or personal reasons, Credit Sesame can help.
Innovation type: identity, lending, PFM

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You’ve seen it all: savings tools, financial games, virtual banks and so on. But these products have a limited reach with your customers. DoughMain is the first and only service to combine family coordination and financial education into one simple and convenient platform.  
Achieve a new level of engagement with your adult customers who have active families. Integrate your bank and financial service products in a completely new way and upsell your offerings to a lucrative market.
Innovation type: banking products, marketing, PFM
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Samurai is the easiest and most elegant gateway on the market. It gives you ultimate flexibility at an affordable price.
With Samurai, you’ll be able to integrate payments on your site in minutes. Samurai boasts premium features such as intelligent routing, data portability, and gateway emulation. Send payments anywhere with Samurai — it’s universally compatible. Oh yeah, and that’s just a sneak peek at all that Samurai has to offer.
Innovation type: back office, payments, small business

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Google Advisor makes it fast, safe, and easy for consumers to find personal finance products. Google will be showing the latest version of Advisor and be available for conversations with potential partners who are interested in the platform.
Innovation type: banking products, online UI

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IND Group “wow” innovation is a new online and mobile banking platform that has reinvented the way a bank can communicate with its customers. The platform’s simplicity and ease of use is underpinned by natural language and data visualization — key differentiators.
Easy-to-use main features are the account and transaction visualization, wizard-type money transfers and investments, zero-effort personal finance management, online sales engine and
the support center. IND Mobile banking is more than just the extension of online banking features, unique ergonomic design, user experience, security and the fact that it is always-online.
Innovation type: mobile and tablet UI, online UI, PFM

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See Kony’s mobile commercial banking solution in action. It allows the corporate treasurer and executives to approve transactions from any mobile device, including tablets. 
Each user is able to view the transaction amount, date, account involved, the approval status of other users, and a memo. This speeds the process of approving transactions as well as tracking the progress. Plus, from the development perspective, the application is updated and deployed to any mobile device, mobile Web or tablet from a single application definition.
Innovation type: banking products, mobile and tablet UI
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LearnVest believes that financial planning should not be a luxury.
LearnVest is making personal financial advice accessible and affordable to millions of Americans. The company does this by providing the content, tools and advice to help women get informed, get organized, and get support.  
LearnVest’s new My Money Center and the LearnVest Advice Center are the keys to this transformation. By helping members create everything from a personalized budget to a retirement savings plan, LearnVest empowers women to build their wealth and afford their dreams. Come learn more about the new LearnVest Method and see where the company is headed.
Innovation type: communications, PFM

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There’s a tremendous opportunity to gain share of cash and check spending by small businesses; if only business owners felt they could adequately delegate and manage the credit, debit or prepaid card spending of their employees. Now they can. 
MasterCard inControl Small Business Controller empowers small business owners to more confidently and securely delegate card spending to employees, improving expense control and helping to better manage cash flow. Small business owners can also create profiles with controls and alerts for each employee card and use virtual card numbers to shop more safely online.
Innovation type: cards, online UI, small business

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miiCard is a revolutionary digital passport. It enables users to prove their identity online to the same level of authority as a drivers license or passport would do offline. 
By creating trust in an environment characterized by anonymity and transient identities, miiCard will open up opportunities for business online and put Internet users back in control of their personal information on a global basis.
Innovation type: identity, payments, security

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Retailers are constantly looking for new ways to increase sales.
Over US$20 billion is spent on consumer promotions each year, but while promotions can be effective, they are costly and reduce margins.
Offermatic already enables any merchant today to precisely target Offermatic members based on their actual spending history. Merchants can acquire guaranteed-new customers, who are already spending in the category, on a 100% pay-for-performance basis.
At FinovateFall 2011, Offermatic will announce its latest innovation. This new model will enable merchants to run a free promotion and grow sales at no cost!
See you on September 21st.
Innovation type: marketing, rewards, coupons, small business 

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PayNearMe offers a convenient payment option to individuals who prefer to make payments in cash, as well as the more than 60 million adults who are unbanked or underbanked. 
PayNearMe will demonstrate an easy and inexpensive way for these consumers to pay their rent and auto loans with cash at their local 7-Eleven store. And with our self-service portal, merchants of any size will soon be able to take advantage of this simple payment alternative.
Innovation type: payments

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RobotDough will be presenting a new product that helps people protect their investments.
Innovation type: investing and asset management, PFM

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Wall Street Survivor is relaunching at FinovateFall 2011 with a website that finally demystifies investing. Wall Street Survivor couples a real-time stock market simulator with content t
o create missions. 
The product helps users understand financial concepts, such as creating a virtual portfolio, how to manage it, and how to find good stocks, all in a fun and rewarding way. If you want to learn how to invest better, or just want more confidence when speaking to your financial advisor or stockbroker, then the new Wall Street Survivor is for you.
Innovation type: Investing and asset management

Alumni News — Week of August 1, 2011

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Bobber Interactive

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Tech Flash interviewed Eric Eastman, Bobber Interactive’s CEO, on how the gamification of money management aims to help Generation Y better manage their money. Link 
BrightScope
BrightScope released a report detailing the top 12 small-cap funds in America’s 401k plans. This report is part of a series that provides insight into the top funds and managers in the retirement marketplace. Link
ChargeSmart
Discover is offering an instant rebate to customers who pay their utility bills using a Discover Card on ChargeSmart’s website. Link

Check Point Software Technologies
  • Check Point enhanced its Software Blade Architecture by releasing R75.20, a comprehensive approach to security that includes a URL filtering Software Blade, SSL inspection, and data loss prevention. Link
  • The Wall Street Journal discussed Check Point’s ZoneAlarm SocialGuard that helps parents protect children on Facebook in a non-intrusive manner. Link
Clairmail
Clairmail announced  record growth this quarter, with more than a 60% increase in bookings from last quarter. Link
Clovr Media

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  • BostInnovation stated that Clovr Media is changing the way consumers collect loyalty rewards through its Card-Linked Ads that allow consumers to access rewards by clicking on an advertisement. Link
  • Mass High Tech’s weekly Startup Watch listed Clovr Media as one of five startups to follow. Link
Credit.com 
EQuicknews listed Credit.com as a free way to check your credit score with no strings attached and highlighed the Credit Report Card feature. Link
doxo 
The Appvita blog profiled doxo, noting insider tips and practical uses, such as comparing bills on a month-to-month basis. Link
Dwolla
Bank Technology News looked at the players in the mobile payments space and listed Dwolla as a formidable competitor. Link
EDO Interactive

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EDO Interactive received $20 million in Series B funding to grow its Prewards platform that enables advertisers to offer digital deals and incentives that consumers redeem by using their existing credit, debit, or prepaid cards. Link
eToro
eToro began a trading contest for users with both demo and live trading accounts. Traders who accumulate the greatest gains will win each round. Link
eWise
eWise added Renasant Bank to its customer base, providing Renasant customers access to Secure Vault Payments, an alternative payment method. Link
Expensify
  • Expensify added a new feature that provides QuickBooks users a way to easily identify billable expenses to add to invoices. Link
  • The Kitsap Peninsula Business Journal listed Expensify as one of ten business apps for empowering your inner geek. Link
Kony Solutions 

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Tower Group, in its Review of North American Consumer Mobile Banking Technology Vendors, ranked Kony Solutions among the top mobile banking technology vendors. Kony excelled in the feature/function and customization categories. Link
Lending Club 
TechCrunch highlighted Lending Club’s announcement of $25 million in Series D financing from Union Square Ventures and other existing investors. Link
Lendio
Lendio added Cardinal Bank to its network of lenders providing clients with more options in finding equipment loans, business lines of credit, acquisition financing, commercial real estate, SBA 7(a) and SBA 504 loans. Link

Mitek Systems
Mitek Systems launched  Mobile Imaging Cloud Service that captures, extracts, and routes information contained in documents. The service helps app developers create smartphone and tablet apps that use a camera input function. Link
Monitise 
Monitise Asia Pacific launched its mobile banking, payments, and commerce services in Indonesia and signed a joint venture agreement with PT Astra Graphia Information Technology, an information and communication business. Link
On Deck Capital

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On Deck Capital raised $19 million of its own in a Series C round of funding. Link

RobotDough 
RobotDough founder, Wilton Risenhoover, revealed why he started RobotDough and how it works. Link
SafetyPay
SafetyPay received a Payment Services Directive License to provide cross-border payments throughout Europe strengthening its position in that market. Link
SecondMarket 
BostInnovation used SecondMarket’s alternative investments platform to discover top Boston companies. Link
Striata

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Baton Rouge Water Company selected Striata, along with payment services company Western Union, to provide email billing with integrated electronic payment service. Link
The Receivables Exchange 
Treasury & Risk profiled The Receivables Exchange, describing the process companies use to sell their receivables on the online platform. Link

TradeKing
TradeKing launched a $100 bonus for new customers who open an account by August 31, 2011. Link
Wonga 
Smarta interviewed Wonga director, John Moorwood, about Wonga’s growth over the past 12 months. Wonga is now issuing over 1.5 million short-term loans. Link
Xero
Xero released Xero Touch, its new accounting app for the iPad, iPhone, and iPod Touch. Link