Geezeo Launches TruBusiness to Help FIs Engage Business Customers

This post is part of our live coverage of FinovateFall 2014.

Geezeo debuted TruBusiness, a white-label financial management tool for businesses:

“Small and middle market businesses represent critical markets for FIs. TruBusiness is a white label business financial management tool that helps FIs better engage the market. At the same time, the tool offers robust online financial management to business banking clients, offering business customers and FIs predictive insight and capability beyond the expected.”

Presenting: Shawn Ward, CEO and Peter Glyman, President

Product Launch: November 2014

Metrics: Geezeo, a rapidly growing, established FinTech firm, is privately held, has 30 employees, and over 300 financial institutions as clients.

Product distribution strategy: Like all Geezeo products, we expect our business financial management solution will be offered to financial institutions directly and via channel partners through other fintech companies with a keen interest in the small to mid-size business banking market.

HQ: Tolland, CT

Founded: June 2006

Website: geezeo.com 

Twitter: @Geezeo

Alumni News– August 25, 2014

• San Antonio Federal Credit Union to integrate Geezeo PFM technology.

• On Deck partners with Worldpay to provide access to financing for small and medium-sized merchants.

• PaymentsSource features Dynamics ePlate among its list of “7 unusual emerging payments technologies.”

• Drippler.com reviews BillGuard.

• Top Image Systems announces patent for full page mobile image processing.

• The New York Times profiles Financial Guard, Motif, Betterment, FutureAdvisor, Jemstep, SigFig and Wealthfront .

• InStream Solutions launches comparison tool.

• Moven expands internationally, signs deal with New Zealand-based Westpac.

• HuffPo profiles Prosper, Lending Club, and Kabbage in column on the rise of online lending.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Alumni News– August 19, 2014

• LivePlan launches its Black Widow update to enhance performance monitoring.

• Bank Innovation looks at GoBank’s decision to shorten holding periods for mobile check deposits.

• NICE Systems earns 2014 Star Performer award from Speech Technology magazine.

• Top Image Systems partners with Allied Payment Networks to implement MobiPAY.

• Time features ReadyForZero as 1 of 50 Best Websites for 2014.

• Hiveage compares OnDeck, Kabbage, PayPal Working Capital, & CAN Capital Come see OnDeck at FinDEVr.

• Quisk awarded US patent for enabling consumer activated security for a mobile payment system.

• The Rude Baguette interviews Yseop CEO, John Rauscher.

• New partnership brings Geezeo’s PFM solution to MEA’s native mobile banking platform. See Geezeo at FinovateFall 2014 in New York.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Alumni News– June 24, 2014

• American Banker looks at Wipit’s partnership with prepaid mobile wallet, Boost Mobile.

• Iceland’s Acquiring Bank, Borgun, launches mPOS solution powered by Handpoint.

• e27 examines TradeHero’s mobile app.

• San Francisco Business Times: Taulia taps Fortune 500 to finance small businesses.

• Geezeo announces partnership with Payveris.

• Seasons FCU (18k members; $140 million assets) to deploy Verde International’s Corona, Aurora solutions for loan decisioning.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Geezeo Announces Partnership with Payveris

PFM innovator Geezeo announced today that it will partner with Payveris to provide a new suite of financial tools geared toward helping people better manage their finances.

The leaders of both companies were understandably complimentary of what each brings to the equation. Here’s Geezeo CEO Shawn Ward:

“The ability to pay bills or make payments from their online or mobile devices is a natural complement to Geezeo’s market-leading PFM, and unique web-based, data-driven marketing platform.”

And Fran Duggan, President of Payveris, was no less complimentary, saying:

“Geezeo is a thought leading company that understands the importance of giving their users a holistic view of financial assets, liabilities, cash flow, goals and budgets.”

Makes you wonder what took so long for these two to get together!

Seriously, the idea of PFM solution developers allying with mobile payments specialists is a welcome one for those looking for further innovation in both spaces. As consumers begin to adopt new technologies, they seem to be as eager to see “what’s next” as they are in ensuring that the solution they do have is as capable of solving their problems as possible. And there may be no clearer example of this in fintech than the union of PFM and billpay.

Geezeo was last in the headlines this spring, announcing its HTML5-inspired redesign of its mobile app. The Boston-based company was born in 2006 and demoed its Enterprise Marketing Platform at FinovateFall 2010. See a demo of the company’s technology here.

Finovate Alumni News– May 19, 2014

• Geezeo announces HTML5-inspired redesign of mobile PFM app.

• Dashlane raises $22 million; announces 2 million users, $1 billion in transactions enabled.

• Raymond James Bank N.A. chooses Fiserv for extensive enterprise banking.

• MasterCard to acquire Indian payments processor, ElectraCard Services, for undisclosed amount.

• Kony releases new Mobile Backend-as-a-Service
  (MBaaS) to reduce the cost and complexity of building enterprise mobile apps.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Geezeo Announces HTML5-Inspired Redesign of Mobile PFM App

“In with the new” for fans of Geezeo’s personal finance management solutions.

The company announced today that it has leveraged HTML5 to redesign its mobile PFM app. The new design ensures that the company’s white-label PFM solution remains simple and easy to navigate, as well as being optimized for both iPhone and Android.

In addition to the redesign, the mobile PFM app now comes with Rapid Tagger. This feature allows users to tag transactions, gamifying the process of managing money, helping instill positive financial habits, and creating higher user engagement with the technology.

Integration into existing mobile banking platforms is one of the factors that sets Geezeo apart from its PFM peers. Said Geezeo CEO, Shawn Ward, “just like online banking, we strongly believe that PFM needs to be integrated into the existing mobile banking platform.”

“We offer clients flexibility because we can handle the product build or a client can roll their own.”

This approach has helped Geezeo win over a number of credit unions in the past year. We reported on an agreement with GRANCO FCU in January, deals with West – Aircomm FCU and Apex Community FCU last December, and new relationships with three different credit unions last fall.

Some of the features of Geezeo’s mobile PFM app are:

• Cash flow calendar
• Budgeted spending targets
• Savings goals
• Net worth tracker
• Custom alerts
• Account aggregation
• Transaction tagging/categorization

Geezeo was last on the Finovate stage in 2010, demoing its Enterprise Marketing Platform as part of the Fall conference in New York. See video of the presentation here.

Finovate Alumni News– January 30, 2014

• Arxan appoints Patrick Kehoe as Chief Marketing Officer.

• GRANCO Federal Credit Union to offer Geezeo powered PFM.

• Mitek’s Mobile Photo Payments now offered by a large, unnamed cable, telecomm and media companies.

• Lighter Capital extends 40th loan.

• Lodo Software changes its name to D3 Technology.

• miiCard adds former SWIFT CEO Lázaro Campos, previous VP of SecureWorks Richard Lewis, and prior Clydesdale executive Kenny White to its Board of Directors.

• Zopa secures £15 million from London-based Arrowgrass Capital Partners.

• Crowdfund Insider looks at SeedInvest and its comment letters to the SEC on crowdfunding and the JOBS Act.

• LendUp launches educational video series to help combat identity theft.

• Flint Mobile announces start of partner program for ISOs, MSPs, and ISVs.

• Financial Times column on online banking and the cloud features Fidor Bank.

• Your Story features TransferWise and its co-founder Taavet Hinrikus.

• InComm and H&R Block enable consumers to reload their H&R Block Emerald Card at more than 60k Vanilla Reload locations in the U.S.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News– January 6, 2014

• Checking in with FlexScore is top of the list in this Forbes column on financial planning for those turning 50 this year.

• Mint, Personal Capital, SavedPlus, and LearnVest earn spots on Fox Business’ list of “5 apps to help keep your 2014 financial goals.”

• CodeSumBlog names BillGuard as its top financial management productivity app.

• MasterCard completes acquisition of Provus, Turkey’s leading independent payments processor.

• Google announces that customers can now activate their Google Wallet card via the mobile app.

• CurrencyFair highlighted in New York Times column on Ireland’s tech start-up scene.

• Check out numbers from Simple’s year in review with 6.6 million transactions.

• The Financial Post covers FinanceIt’s POS financing solution.

• Expensify revamps UI and adds executive assistant permissions with new “Wingman” feature.

• Novartis to offer Geezeo-powered PFM.

• Forbes lists LearnVest, Personal Capital and BillGuard as apps for saving money.

• Xconomy lists Jemstep and Personal Capital as two new online services to put you back in command of your 401(k).

• TIO Networks acquires Globex Financial Services to add well-known & respected billers to TIO’s business.

• Signifyd API adds fraud prevention to ecommerce platforms.

• Saved Plus, Wallaby, FutureAdvisor, Wealthfront, and Level picked for CNN Money’s list of the 15 best financial sites and apps.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News– December 18, 2013

• Dwolla launches Form Builder to enable users to build free custom payment forms.

• Utah Valley Business Q Mag recognizes MoneyDesktop for its billboard advertising (see page 52-53).

• Blue Coat and Check Point Extend Partnership on High-End X-Series Network Security Systems.

• Payfone to use AT&T’s network data to enhance its mobile identity services.

• Vovox and Emida partner to provide enhanced mobile payment options for users.

• West – Aircomm FCU to offer PFM powered by Geezeo.

• Mike Brady named COO at CR2.

• MasterCard debuts MasterPass in Italy. 

• Business Banking Review names Mitek-powered U.S. Bank Mobile Photo Bill Pay “Best Technology Initiative in Banking”.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.