This post is part of our live coverage of FinovateFall 2014.
mCASH debuted its mobile transaction network:
“We offer real-time, person-to-person transactions with your mobile phone number as the destination address and a funding source of your choice. You can charge your bank account, debit or credit card, pre-paid balance, or a line of credit. Furthermore, mCASH enables merchants to accept payments in any channel using the hardware they already have, including mobile merchants using a smartphone.The underlying payments engine, running on Google App Engine, is the core of mCASH. The payments engine handles several thousand transactions per minute, advanced fraud and AML prevention, complex transaction processing, and ensures API based secure and real-time communication between FIs, off and online merchants, and end users.”
Presenting: Daniel Døderlein, CEO & Founder and Anders Nicolai Bakke, COO
Product Launch: March 2014
Metrics: Operating under a EU E-money license, $9.5M in funding (seed/series A), 25 employees, several high profile customers and partners
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms
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